A masterpiece website is totally worthless if your patients can't find it and contact you! Our Internet marketing campaigns help the right kind of patients find you and make an enquiry.
We believe that every Internet marketing campaign should utilise a combination of sources to drive traffic to your website. A typical marketing campaign for a dental practice may include:
We believe that relying on just one source of traffic is a high-risk approach. Having a diverse range of traffic sources allows your business to attract a wider reach of patients and propel your brand further.
Search engine optimisation (SEO) is a combination of processes that will make your website favourable to the search engines (Google, Yahoo and Bing for example). It involves making changes to your website to ensure that it is indexed by the search engines, in a way that you want to be represented online.
To put it simply, SEO is the art and science of manipulating the many signals given out by a website, ensuring search engines return the results that we require.
At The Fresh, our approach to SEO is scientific and unique. It is based on a combination of experience and results from testing and research on thousands of websites in "The Fresh Labs". All our SEO campaigns come with a free sprinkling of search engine fairy dust made in The Fresh Labs, using homegrown organic ingredients.
The majority of dental websites that we optimise have target keywords based on a geographical location. Our approach involves both organic SEO in combination with Google Places (formally Google Maps) optimisation. Although the algorithms for Google Places and organic search are different, a final position is based on an amalgamation of the two, with Google giving weight to both elements.
Our experience in corporate SEO involves work carried out for some of the worlds leading agencies and fortune 500 healthcare companies. We place focus on link building, online reputation management and establishing relationships with webmasters of related websites.