May 02

Writing Evergreen Content for Your Dental Practice

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Published in WordPress

It is a well-known fact that for your content to stand out online, it must not only be unique, but valuable to anyone reading it for the first time. Even if it is a decade later. Your practice has the potential to outdo the competition online with the right content marketing strategy. If you own…

May 02

Healthcare Marketing: Unleashing your Business Potential With Your Website

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Published in WordPress

Healthcare marketing looks harder today than ever.  There are many regulatory bottlenecks to navigate and keep up with as you try to communicate your services to your target patients. There is also the rising trend of use of search, (especially with the rise in virtual assistant usage) which means that more people are searching for…

Mar 03

Marketing Your Modern Orthodontic Business in 2017

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Published in Uncategorized

The basic concept of marketing hasn’t changed––give people what they want. Then why is it so hard to figure it out? These days, your patients don’t just want to know about your services, they want to know about you. They also want to laugh at cats. And dogs. Lucky for you, you’re in the business…

Feb 19

The Unconventional Guide to WordPress

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Published in Unconventional Guide to Wordpress, WordPress

Similar to other web companies in the modern age, we use WordPress quite a fair bit. We’ve transferred most of our news management systems over to WordPress from custom built legacy systems and we also use it to power other more interesting stuff. We’ve found it just works and gives us the power and flexibility…

Dec 19

Create that email address!

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Published in PHP

For the most part, sending emails using PHP is one of the simplest things one could possibly do, using the mail() function. We usually just use a rudimentary script which can easily be ported around and used where ever it calls for, with minimal amount of hacking. However, today an issue arose and caused quite…

Dec 09

On Closures in PHP

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Published in PHP

PHP is known to be a very ugly language. In fact, PHP makes it almost effortless to write really ugly code. There are certain methodologies and patterns that try to alleviate this problem but even then, it’s still a piece of cake writing horrid code. If we look at almost any other high level language,…

Dec 08

How I Learned to Stop Worrying and Keep Things Short

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Published in Code Design

As time’s passed, I’ve really begun to appreciate the short and sweet things in life. Short bus rides, instant payments and the time between a Google search and what ever it is I’m looking for. Naturally, this appreciation has extended to the code I read and write. Short arguments, short methods and short classes. Can’t…