Dental Practice Websites

At The Fresh, we are primarily a website design company that takes an integrated and scientific approach to your online presence. We focus heavily on ensuring that your website is not only search engine friendly but also takes into account many of the principles of conversion rate optimisation, which our team researches extensively in The Fresh Labs.

Our website design is bespoke to capture the image of your business. We design your website with you, step-by-step, with regular communication at each stage. This enables us to produce a site that precisely captures all of the selling points unique to your practice.

Our team of copywriters ensure that you need not spend numerous hours laboriously writing content for your website (unless you want to, of course). You are fully empowered to be as hands-on and involved as you want be.

Our website design process is as follows:

1. Website design brief - we will discuss your vision, aims and objectives of the website. We will also discuss the pros and cons of various website elements and keep your current and future marketing goals in mind. If you have an existing brand or literature we will ensure that we keep the brief focused around this to ensure a consistent look across all of your material.
2. Wireframes - we will produce initial wireframe sketches of your website which will focus on the position of key website elements on a page to pixel scale, window size and a structural site map. The wireframe is the most flexible stage of the design process, allowing us to bounce ideas off each other and reiterate until we arrive at the perfect result. Wireframe mockups form the blueprint of your website.
3. Time to pick up the crayons - based on the agreed blueprint and our web brief discussions, a design concept will be produced and presented to you. At this stage, we rely on you for valuable feedback. You may love it or you may hate it but our designers will work closely with you to continually redevelop designs to meet your exact needs. Once a design that you approve of is produced we will move onto the code.
4. Coding - this takes place in a dark corner of The Fresh Labs where The Fresh Geeks sit and turn your design into a fully functional website by writing "lines of code", or at least that's what they call it. Websites are coded to a high standard to ensure search engine crawlability and cross-browser and mobile device (such as the iPhone or iPad) compatibility. The code is tested on several devices, browsers and screen resolutions. Once the website had been coded, it will then be presented to you within our client area to view and give feedback on.
5. Content - Our copywriters, the creative bunch with a "degree in words", will work with your guidelines to produce content that the search engines eat for breakfast, reads well, communicates your businesses key selling points and converts traffic into enquiries. You will be presented with your content to comment on, modify and approve before it goes live.
6. Website build - The Fresh Geeks sit in and build every page of your website. The approved content is integrated into the coded website and each page is tested against an internal checklist. Once your website is built, our Word Geeks will proofread it and the designers will dust it with icing sugar before presenting it to you.
7. 3-2-1 Takeoff - The official website launch is a religious ceremony that all our team is involved in. It involves 2 days of rigorous testing and running through a huge website checklist (a bit like a car MOT) before we allow your website loose on the interweb. Just before the launch we get our final approval from you, sprinkle it with some magic search engine fairy dust (homemade in The Fresh Labs using only organic ingredients) and then press the red button.

Our integrated approach to developing your new website will ensure that not only will your website look great but, most importantly, it will perform as an effective marketing and lead generation tool for your business.